Mission
SEEDS (Sustaining Empowerment by Educating and Developing Sisters) of Healing, Inc. (SOH) mission is to deconstruct myths that perpetuate HIV stigma, to generate support for marginalized people living with or affected by HIV, and to eliminate disparities in HIV outcomes for Black women in southeast North Carolina.
WHY
HIV/AIDS disproportionately impacts Black women, who face persistent disparities in achieving and maintaining viral suppression. While antiviral therapy has made HIV a manageable chronic condition, adherence to treatment and subsequent viral suppression are lower among Black women compared to other groups. In 2022, Black women accounted for half (50%) of new HIV diagnoses among women, and two-thirds of the 42 infants born with HIV were Black (KFF, 2024). Missed opportunities for preventing mother-to-child transmissions persist, underscoring the urgent need for targeted strategies. SOH initiatives play a crucial role in this, facilitating HIV education, screening, linkage to care, and strategies to retain and engage Black women in their care to achieve and sustain viral suppression.
SOH provides HIV counseling, testing, and referral to everyone and prioritizes outreach to individuals who are more vulnerable to HIV transmission. Vulnerability factors to HIV include engaging in high-risk behaviors such as unprotected sex, sharing drug use supplies, social circumstances, and biological predispositions.
VISION
To end the HIV epidemic by eliminating transmission and for all people living with HIV to live productive and healthy lives free from stigma.
CORE VALUES
The core values of our organization are Awareness, Assistance, Advocacy, and Alliance. SOH brings HIV awareness to the community and connects those affected by the epidemic to resources so they will strive, advocate for policies that address health and social needs, and build alliances that synergize the commitment to sustainable change.
HISTORY
SEEDS of Healing was established in 2016 in memory of Luwana Daniels, aka "Pumpkin." SEEDS (Sustaining Empowerment by Educating and Developing Sisters) is a rightful acronym. It describes our most intimate work that promotes resilience and healing.

Pumpkin, a single mother, was diagnosed with HIV in 1990 and did not seek medical care until six years after becoming increasingly ill. Unfortunately, this occurrence is common for many women still today. Pumpkin was a born-again Christian and faithful believer in God’s grace for healing. Yet, six years before starting HIV care, Pumpkin isolated herself, experienced depression, and felt embarrassed and ashamed. Pumpkin relied only upon spiritual faith and holistic remedies for the healing of HIV.
Pumpkin was also living with the Hepatitis C Virus (HCV), which she was unaware of until she eventually established medical care for HIV. Unfortunately, after initiating treatment in 1996, Pumpkin succumbed to health complications from having prolonged and untreated HIV and HCV by 1998. Through it all, Pumpkin raised her two daughters, Aminah and LeShonda, earned a college degree, and was an intercessor for those seeking Christ and matriarch to her family.



